I am very sure that you already know what social media is, but did you know that this channel can help your business in many ways?
Social media is a powerful marketing tool that you should use to interact with your customers, who are already interacting with brands through social media on Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest and more.
If you have not yet started to interact with your customers via social media then I recommend that you start NOW!
You have to understand that your competitor is already on social media generating leads and sales, so you have to catch up, however it’s not too late, so get cracking.
Now, you have to define your goals and objectives. These and other questions serve as the foundation for developing your social media strategy.
What will be the purpose of your social media marketing efforts?
• Do you want to create awareness of your brand?
• Do you want to increase sales, website traffic or both?
• Do you want to build customer loyalty and increase retention?
Once you have decided what you want to achieve by marketing your brand through social media, the next step is to set up a plan of action and devise an effective social media marketing strategy, for brand awareness, engagement, lead and sales generation, customer support and much more.
I know this can be overwhelming, BUT you don’t have to do it yourself. We are here to help you achieve your goals.
We will implement a valuable Social Media Marketing Strategy to generate awareness, widen your potential reach within your target market, drive website traffic, engage your audience, manage effective promotional campaigns, and post unique content to various social media channels and more, which will ultimately result in top line growth and increased sales.
Growth Strategy & Tactics:
Increase Your Brand Awareness
Let your brand stand out on social media. We will apply the right social media marketing strategy and approach to promotion your business name, logo and valuable product or service information, so that your business will become known, trusted and positioned as an industry leader.
Creating Engaging Social Content
Beginning with quick yet thorough planning and preparation, we will plan a dynamic social content calendar to guide you to your goals. We will grow social audience and follower base through: hash tag campaigns, strong use of keywords, sharing relevant industry news and contributing our own unique content including: images, videos, press releases, events and more to broaden your reach.
Promotions and Social Campaigns
We will utilize your social channels to connect with your follower base and engage them with promotions to get them excited about your brand. These campaigns can last as short as a day, or run up to six months. We’ll be able to analyze the results from each campaign and provide a report of its success. Results of campaigns can be compared so the most effective promotions, offers or contests can be replicated.
We will manage your Facebook Ad spend to communicate “Your Brand Story”. This gives you an opportunity to connect and build relationship with customers to ensure maximum return on investment.
It is important to regularly maintain marketing activity for maximum growth. We will use the best and strategies to continually monitor each channel we manage and interact with your audience by responding to queries and comments promptly to maintain good response rate on your social channels.